Wednesday, 31 August 2011

342 vs "Good Bookselling"

342 was a feature of Waterstone's bookselling when I worked there so it has obviously been around for a very long time, almost certainly too long. I was at Waterstone's when I saw my first billboard advert for Amazon. 24hours delivery to your home? Surely not? But it turned out to be true. Right from the start when Waterstone's handed out a Yahoo branded CDrom that basically turned your computer into a Yahoo advert they have failed to deal with the Internet. They have consistently failed, through a host of differing management structures and strategies, to cope with change. When I first read The Wind-Up-Bird chronicle I was so impressed I filled half the windows of the Chiswick branch with the book. We sold loads until someone from head office spotted the window and made us pull it out. One book? All that space? Are you mad? Yes, mad for good books. I feel vindicated now seeing as how massive Murakami has become. But the result of this attitude from head office was that I buggered off to the Pan Bookshop, then Daunt then started my own bookshop.

I'm not going to claim to be some perfect bookseller but I do think what Waterstone's needs to do is to get back to good bookselling as the basis of everything it does. Good bookselling? What is that? I can understand the frustration when such seemingly vague phrases are bandied about. The fact is like good wine, good sex, good football and good writing it's hard to explain to others. (Blackberry undertones, crisp passing, creativity and better penetration - choose your own order!) The point is you know it when it's right and it's pretty exciting. That's what makes you go back for more...





6 comments:

  1. How do you skyrocket your book sales without a bigger platform, email list, paid traffic, or PR?

    It starts by understanding how your readers buy books today, and how you can reach them (without a huge marketing budget).

    I've found something that can show you how.

    Bestseller Ranking Pro provides authors and publishers with live data on every single bestseller list on Amazon for eBooks and physical books (all 19,669 of them and counting), as well as advanced video trainings on how to maximize your sales and sales rankings on Amazon.

    Check it out here: http://XXX.bsrpro.hop.clickbank.net

    If you haven't met Tom Corson-Knowles yet, the author who created Bestseller Ranking Pro, I think you'll find his story inspiring.

    Like most authors who have been in the game for years, the only signs of interest Tom got from publishers were rejection letters. After six years of trying to get a traditional publishing deal, he finally decided to self publish his first book on Kindle in February, 2012.

    It was a life-changing decision.

    Just twelve months after publishing that first book, he had his first $12,000+ month from Kindle ebook royalties alone!

    You can learn how in this video. These strategies have also helped him and his clients become #1 Amazon bestselling authors.

    If you're going to write, publish or promote a book this year, you need to see this:

    https://bestsellerrankingpro.com?jfgsu8945639dg7gnk

    ReplyDelete
  2. Tom Corson-Knowles, the author who founded Bestseller Ranking Pro, spent six long years trying to get a traditional publishing deal (and failed miserably). He finally decided to self publish his first book on Kindle in February, 2012.

    That one decision changed his life (and the lives of the more than 30,000 authors he's since taught how to write, publish and market their books professionally).

    Just twelve months after self publishing his first book, Tom had his first $12,000+ month from Kindle ebook royalties alone.

    In Bestseller Ranking Pro, Tom will share with you his step-by-step system for becoming a bestselling author.

    These strategies have also helped Tom and his private publishing clients create more than sixty-seven #1 Amazon bestselling books and counting.

    If you're going to write, publish or promote a book this year, you need to see this:

    https://bestsellerrankingpro.com?kfjd3746fhhsgd7

    ReplyDelete
  3. Tom Corson-Knowles, the author who founded Bestseller Ranking Pro, spent six long years trying to get a traditional publishing deal (and failed miserably). He finally decided to self publish his first book on Kindle in February, 2012.

    That one decision changed his life (and the lives of the more than 30,000 authors he's since taught how to write, publish and market their books professionally).

    Just twelve months after self publishing his first book, Tom had his first $12,000+ month from Kindle ebook royalties alone.

    In Bestseller Ranking Pro, Tom will share with you his step-by-step system for becoming a bestselling author.

    These strategies have also helped Tom and his private publishing clients create more than sixty-seven #1 Amazon bestselling books and counting.

    If you're going to write, publish or promote a book this year, you need to see this:

    https://bestsellerrankingpro.com?kfjd3746fhhsgd7

    ReplyDelete
  4. How do you skyrocket your book sales without a bigger platform, email list, paid traffic, or PR?

    It starts by understanding how your readers buy books today, and how you can reach them (without a huge marketing budget).

    I've found something that can show you how.

    Bestseller Ranking Pro provides authors and publishers with live data on every single bestseller list on Amazon for eBooks and physical books (all 19,669 of them and counting), as well as advanced video trainings on how to maximize your sales and sales rankings on Amazon.

    Check it out here: http://XXX.bsrpro.hop.clickbank.net
    If you haven't met Tom Corson-Knowles yet, the author who created Bestseller Ranking Pro, I think you'll find his story inspiring.

    Like most authors who have been in the game for years, the only signs of interest Tom got from publishers were rejection letters. After six years of trying to get a traditional publishing deal, he finally decided to self publish his first book on Kindle in February, 2012.

    It was a life-changing decision.

    Just twelve months after publishing that first book, he had his first $12,000+ month from Kindle ebook royalties alone!

    You can learn how in this video. These strategies have also helped him and his clients become #1 Amazon bestselling authors.

    If you're going to write, publish or promote a book this year, you need to see this:

    https://bestsellerrankingpro.com?jfgsu8945639dg7gnk

    ReplyDelete
  5. Tom Corson-Knowles, the author who founded Bestseller Ranking Pro, spent six long years trying to get a traditional publishing deal (and failed miserably). He finally decided to self publish his first book on Kindle in February, 2012.

    That one decision changed his life (and the lives of the more than 30,000 authors he's since taught how to write, publish and market their books professionally).

    Just twelve months after self publishing his first book, Tom had his first $12,000+ month from Kindle ebook royalties alone.

    In Bestseller Ranking Pro, Tom will share with you his step-by-step system for becoming a bestselling author.

    These strategies have also helped Tom and his private publishing clients create more than sixty-seven #1 Amazon bestselling books and counting.

    If you're going to write, publish or promote a book this year, you need to see this:

    https://bestsellerrankingpro.com?kfjd3746fhhsgd7

    ReplyDelete
  6. How do you skyrocket your book sales without a bigger platform, email list, paid traffic, or PR?

    It starts by understanding how your readers buy books today, and how you can reach them (without a huge marketing budget).

    I've found something that can show you how.

    Bestseller Ranking Pro provides authors and publishers with live data on every single bestseller list on Amazon for eBooks and physical books (all 19,669 of them and counting), as well as advanced video trainings on how to maximize your sales and sales rankings on Amazon.

    Check it out here: http://XXX.bsrpro.hop.clickbank.net
    If you haven't met Tom Corson-Knowles yet, the author who created Bestseller Ranking Pro, I think you'll find his story inspiring.

    Like most authors who have been in the game for years, the only signs of interest Tom got from publishers were rejection letters. After six years of trying to get a traditional publishing deal, he finally decided to self publish his first book on Kindle in February, 2012.

    It was a life-changing decision.

    Just twelve months after publishing that first book, he had his first $12,000+ month from Kindle ebook royalties alone!

    You can learn how in this video. These strategies have also helped him and his clients become #1 Amazon bestselling authors.

    If you're going to write, publish or promote a book this year, you need to see this:

    https://bestsellerrankingpro.com?jfgsu8945639dg7gnk

    ReplyDelete